Last updated: July 16, 2026
This Privacy Policy describes how The Ballet Home ("we", "our", or "us") collects, uses, and discloses your Personal Information when you visit our website, create an account, begin a free trial, purchase a membership, or otherwise use our services.
Contact
If you have any questions about this Privacy Policy, or would like to exercise your privacy rights, please contact us at:
Email: hello@theballethome.com
Collecting Personal Information
When you visit our website, we collect certain information about your device, your interaction with our website, and information necessary to provide our services. We may also collect additional information if you contact us for customer support.
In this Privacy Policy, "Personal Information" means any information relating to an identifiable individual.
Information You Provide
Depending on how you use The Ballet Home, we may collect:
- Name
- Email address
- Account information
- Membership or subscription details
- Billing information
- Customer support communications
- Any information you voluntarily provide to us
Payment information is processed securely through our third-party membership platform and payment providers. We do not store your full payment card information.
Device Information
When you visit our website, we may automatically collect:
- IP address
- Browser type
- Device type
- Time zone
- Cookie information
- Pages viewed
- Referring website
- Search terms
- Information about how you interact with our website
This information is collected through cookies, log files, web beacons, tags, pixels and similar technologies.
How We Use Your Information
We use your Personal Information to:
- Create and manage your account
- Provide access to memberships and online classes
- Process subscriptions and payments
- Communicate with you regarding your account
- Respond to customer support requests
- Improve our website and services
- Detect fraud or unauthorized activity
- Send newsletters and marketing communications if you have chosen to receive them
- Comply with legal obligations
Membership Platform
The Ballet Home's online studio and membership platform are powered by Instill.
When you create an account, begin a free trial, purchase a membership, or access our online classes, certain information is processed by Instill in order to provide secure account management, subscriptions, video streaming, and customer support.
You can learn more about Instill's privacy practices at:
https://instillvideo.com/privacy
Website Platform
Our website is powered by Shopify.
Shopify provides the website infrastructure and may process certain technical information required to operate and improve the website.
Learn more about Shopify's Privacy Policy:
https://www.shopify.com/legal/privacy
Analytics & Advertising
We may use services such as:
- Google Analytics
- Meta Pixel
These services help us understand how visitors use our website, improve the user experience, and measure the effectiveness of our marketing campaigns.
You can learn more about how Google uses your information here:
https://policies.google.com/privacy
You can manage your Facebook and Instagram advertising preferences here:
https://www.facebook.com/settings/?tab=ads
Sharing Personal Information
We do not sell your Personal Information.
We may share your information with trusted third-party providers who help us operate our business, including:
- Instill
- Shopify
- Payment processors
- Analytics providers
- Marketing providers
We may also disclose Personal Information where required by law or to protect our legal rights.
Behavioural Advertising
We may use your Personal Information to provide advertisements or marketing communications we believe may be relevant to you.
To learn more about targeted advertising, visit:
https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of certain advertising services here:
Google:
https://tools.google.com/dlpage/gaoptout
Meta:
https://www.facebook.com/settings/?tab=ads
Digital Advertising Alliance:
https://optout.aboutads.info/
Lawful Basis (GDPR)
If you are located in the European Economic Area (EEA), we process your Personal Information under one or more of the following lawful bases:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Legitimate business interests
- Protection of vital interests where applicable
Data Retention
We retain your Personal Information only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.
You may request deletion of your information at any time, subject to any legal obligations requiring us to retain certain records.
Your Rights
Depending on where you live, you may have the right to:
- Access your Personal Information
- Correct inaccurate information
- Delete your Personal Information
- Restrict processing
- Object to processing
- Withdraw consent
- Receive a copy of your data (data portability)
To exercise these rights, please contact us at:
California Residents (CCPA/CPRA)
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know, access, correct, delete, and request information regarding the Personal Information we collect.
We do not sell your Personal Information.
Nevada Residents
Nevada residents may request that we do not sell certain Personal Information. We do not currently sell Personal Information as defined under Nevada law.
Cookies
Our website uses cookies and similar technologies to:
- Operate the website
- Remember your preferences
- Analyze website traffic
- Improve website performance
- Measure advertising performance
Most browsers allow you to control cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain features of our website.
Do Not Track
Because there is currently no consistent industry standard for responding to "Do Not Track" browser signals, we do not alter our data collection practices when such signals are received.
Children's Privacy
The Ballet Home is not intended for children under the age of 16, and we do not knowingly collect Personal Information from children under 16.
If you believe a child has provided us with Personal Information, please contact us so that we may delete it.
International Data Transfers
Your Personal Information may be processed outside your country of residence, including through our service providers located in other jurisdictions.
Where required by law, we use appropriate safeguards to protect your Personal Information during international transfers.
Security
We take reasonable administrative, technical, and physical measures to protect your Personal Information.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Third-Party Websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices or content of those third-party websites. We encourage you to review their privacy policies before providing any Personal Information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, legal requirements, or our privacy practices.
Any updates will be posted on this page together with a revised "Last updated" date.
Complaints
If you have concerns about how we process your Personal Information, please contact us first at hello@theballethome.com.
If you are located in the European Economic Area, you also have the right to lodge a complaint with your local data protection authority.